Category Archives : Branding


Best by a Country Myal brand

There was a family run kennel and cattery nestled on a farm in Orange, NSW.. It was a small enterprise with a very loyal and long term clientele. When the farm was sold the new owners saw the potential to build on the great foundations to expand the business. Create the identity We worked with […]


Mike Crowley & Associates

The need for establishing a new brand was identified during the briefing for the new website. We embarked on a comprehensive rebranding program that included a new logo and visual identity. The new design are more  contemporary and step away from a traditional accounting/ Business Adviser style. The Visual identity including a fresh new colour […]


A logo does not maketh the brand.

It is a common misconception that logo placement constitutes a branding program. Recently, when discussing a substantial rebranding program, a family friend and businessman commented; “you can’t tell me changing the logo means more sales”. And he is right, I won’t tell anyone that changing your logo will instantly increase sales. However a strong brand […]